We’re making a positive, irreversible change in the world of finance. Together.

Product Marketing Manager - Japan (6 months contract) – Tokyo

We’re building a world-class product marketing team to own the launch and adoption of TransferWise products across global markets. We’re looking for a stand-out Product Marketing Manager for Japan to join the team in our Tokyo office.

We recently launched the TransferWise multi-currency account and debit card, in Europe, U.S, Australia and New Zealand. The first major project the Japan PMM will undertake will be to launch both products in Japan. You will own the go-to-market strategy, launch campaign planning and execution to make our products land with a bang in Japan.

This is currently a contract role to manage our product launch in Japan over the next 6 months. As you grow in the role, there will be opportunities to define and execute marketing strategies for other Asia markets in a full-time role. On the day to day, the Japan PMM will be responsible for insight, messaging, product comms strategy and execution. You will work closely with product teams, providing insights that drive informed decision-making. You will also take ownership of content localisation for the Japan market.

You will work closely with regional PR teams on integrated campaigns and with PMMs across markets to share feedback, test insight and best practice to drive adoption for all TransferWise products.

Specifically, the Japan PMM will

  • Plan and execute the go-to-market strategy and launch campaign for the TransferWise multi-currency account and debit card in Japan
  • Develop value proposition, messaging frameworks and positioning in Japan across business and consumer products
  • Run customer insight programmes, user testing, research and competitive analysis of the Japan market
  • Work closely with the Japan product manager to localise product features, content and communications for the market
  • Run scalable product marketing tests with product managers to drive product adoption and usage
  • Work with central teams to develop creative assets for product marketing
  • Develop lifecycle comms programme for the country across email, push and in-product messaging
  • Maintain and communicate product release roadmap with wider company
  • Collaborate, share learnings and communicate with PMMs in Singapore, UK and U.S

A bit about you

  • You must have proven success at launching new products or features for consumer tech products in Japan
  • Strong, demonstrable experience in product marketing, product management or related field
  • Possess strong knowledge of the Japan market
  • Experience in email marketing with proficiency in HTML and CSS, SQL a plus
  • University degree level education
  • Strong bias for data-driven decision making
  • Demonstrated experience running customer insights programmes
  • Strong communication skills, comfortable presenting strategy and results to the global company
  • Self-starter with natural drive to get things done and work cross-team effectively
  • Project management experience managing product roadmap and/or launch campaigns with clear process and proven results
  • Language skills: Fluency in English and Japanese (written and spoken to native standard) is required, additional asian language a plus

Where you’ll be going

If successful, you would land a full time role as the first PMM driving growth and expansion in East Asia, one of our biggest Asian markets. You’ll influence the positioning and branding of TransferWise in this region. Overall, we believe it’s an awesome opportunity to build an exciting career path in fintech in Asia. So if you’re an ambitious go-getter who wants to play an active and enthusiastic role in the future of TransferWise, we’d love to hear from you.

If you’re interested, send us your CV with a cover letter. We love a great cover letter. It’s your opportunity to show us your communication skills, your passion and your understanding of the TransferWise product.

The Company

TransferWise was founded in 2011 with a clear mission - money without borders — so people and businesses can send, spend and get paid in any currency effortlessly, whenever, wherever.

In 2011 we launched a money transfer service enabling customers to send money around the world with the real exchange rate and without the crazy bank fees. Since then, over 5 million customers have trusted us to transfer their money and we now move over £3 billion around the world every single month.

In 2017 we launched the TransferWise multi-currency account and debit card for people and businesses to manage all their currencies in a single account, pay and get paid around the world with the real exchange rate and the low, transparent fees TransferWise is known for.


プロダクトマーケティングマネージャー、日本(6ヶ月契約、希望する場合は、期間後正社員採用の可能性あり)- 東京









  • デビットカード、マルチカレンシーアカウントサービスのGo to Market戦略の立案。各キャンペーンの立ち上げ
  • 個人客、法人市場へのバリュープロポジションの策定、メッセージ内容の立案。
  • ユーザテスト、マーケットリサーチ、競合分析の実行
  • 日本のプロダクトマネージャーと協力し、サービスのローカライゼーション、コンテンツの最適化、お客様へのコミュケーションプランの計画、実行
  • プロダクトマネージャーと協力し、サービスの認知の向上からお客様に利用いただくまでのフローをテストし、最適なフローを立案
  • 本社のクリエイティブチームと協力し、プロダクトマーケティングに必要なクリエイティブ素材を作成
  • プッシュメッセージ、メール等のコミュニケーションライフサイクルの構築
  • サービス開始までのロードマップ策定
  • シンガポール、イギリス、米国など他の地域のプロダクトマーケティングマネージャーとの情報の共有


  • 新しいプロダクトや機能をローンチした経験
  • プロダクトマーケティングや、プロダクトマネージメントの経験
  • 日本のマーケットを熟知していること
  • メールマーケティングの経験、HTML,CSS,SQLの理解があること
  • 大学水準卒業者
  • データ重視の思考を持っていること
  • 消費者インサイトを実地した経験


  • 計画実行のため、自発的に動き、他の部署などの連携する事ができる能力
  • プロジェクト管理経験、マイルストーンの設定、ロードマップ作成の経験がある
  • 英語及び日本語がビジネスレベル。他のアジア圏の言語が出来る方は歓迎。


Where you’ll be going






2017年はマルチカレンシーアカウントとデビットカードのサービスを個人・法人向けに開始しました。 お客様は1つのアカウントで複数通貨の残高を保持する事ができ、少ない手数料で、資金の受領や、支払いを実施する事ができます。


Some important stuff we would like you to know

To meet our regulatory obligations as a licensed financial services company, TransferWise needs to take background checks on all new hires, which may include Criminal and Credit checks. Please discuss with the Recruiter if you have any concerns regarding this process.

At TransferWise we believe in fostering a diverse and inclusive workplace. Therefore, we want to make sure that our recruitment process is accessible to everyone. So if you need any reasonable adjustments – at any point in the process – we’ll do our best to help. Just let us know what you need on your application form or reply with your request to the email we send you after you have applied. You might need a reasonable adjustment if you’ve got a disability. Or maybe you live overseas, and you’d prefer to meet us over Skype.

Please don’t send anything to the adjustments address if you’re a recruiter, or if you’re making a speculative application. We do work with recruiters from time to time – but only through LinkedIn. And we only accept job applications when a position is actually open. So you’re better off just checking the recruitment pages regularly.